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About us

In the beginning was the photograph, then there was Instagram. We decided to bring the joy of taking pictures back to paper. The pics are printed with care in the best photo lab in Prague. We work on our new albums with the top Czech designers and we are contstantly coming up with new ideas.


Nothing beats the genuine experience of real sharing. We want your photos to look even better, so we create albums to make them feel more at home. Our albums are made in the Czech Republic by the best designers - by hand and with extraordinary love and care, on high-quality paper and with excellent binding. Beautiful to look at, practical to use.


We know how creative you are, and so we announce competitions every month for the best photos. You can win gift vouchers, so follow us on Instagram or Facebook, and don't miss these opportunities.

The Printka

The connection of independent projects Squared and Smilebox gave birth to the miraculous Printka machine. Its goal is to bring real photos back among people. Order the wonderful Printka machine to your event and print pictures directly from your Instagram with a unique hashtag. Click to learn more: Check it!.