HYGGE: How to Embrace the Cosy Danish Concept

You might hear this word one million times already but if you haven’t been to any Nordic country by yourself, you can't probably get what is all this hype about. Danish hygge (hoo ga) took over the world in 2016 and even though the buzzword is hated by many, it's worth inviting into your own life.


What is hygge?

It's a term for taking pleasure from the simple moments in life and enjoying #thelittlethings, as Instagrammers like to say. It's fixed mostly to winter months when the weather is unpleasant and nights are long because there is no better time to stay in the comfort of your home and be hygge. It is similar to that feeling you get when Christmas are coming and you see yourself at home watching old movies and eating all the festive food. That sweet lightness of being.

How can I bring it into my own life?
Start celebrating the everyday and making ordinary more special. We'll show you how can Squared help you to bring a little bit of hygge into your own home.

STEP 1: Print your memories
Cell phones has allowed almost anyone to become a photographer. There is no need to learn all the technical stuff, you just press a button… and boom, you just freezed that moment forever. But what happens with all these images? The good ones might be shared on social media, while the rest just stay in the devices and one day, they might be gone forever. Not anymore! Nothing can beat the happiness when you're having all these memories printed in your hands or even hung in your room so they can remind you of all the good times. And this is what is hygge about: surrounding yourself with the things or people you love. Moreover, we all sometimes need a little reminder of all the positive things we used to have or currently have in our lives.

Keep your memories alive || @nilastore_official

STEP 2: Decorate your room
It doesn't matter if you're living in a house or a flat, you can always use a little bit of the coziness that is connected with the hygge philosophy. And you know what's cool? It's all about creating a convivial atmosphere yet it's totally up to you what it means to you, whether it's a minimalistic interior or a chaotic mess. With Squared, you can create pictures, posters or magnets that will add a personal touch to any space.

Have a little creative session || @hugoandcoconut

STEP 3: Invite your friends
Time to have some fun. Invite your family or a bunch of friends over for dinner, light some candles - and get ready to embrace the Danish way of living. Switch off TV, lavish your full attention on the others and don't forget to snap some pictures so you can add them to your memory wall later. When the night is over, get back to step one and start over again.

Things are better shared || @realitasevyparila
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