TikTok vs Instagram Reels

Short videos are a recent hit. How is the new IG Reels different from videos in WhatsApp or TikTok and which app is better for you? You can discover everything in the following article.

Kateřina Tobišková
April 10, 2021

Instagram Reels

Reels appeared for most users in the middle of 2020 and are another extension of Instagram (after stories, IGTV, IG shop, carousel photos, etc.), which is owned by Facebook Inc. based in America (which also owns WhatsApp). Reels, which you will find in a special profile tab, is used to record short videos of 15-30 seconds on a similar principle as stories (they are not as difficult to create as IGTV videos).

What do Reels bring?

  • Videos work like other IG posts, others can only like or comment them
  • Video effects and filters are identical to Instagram filters, plus the possibility of slowing down / speeding up the video
  • Instagram connectivity - the ability to send videos to friends directly
  • If you do business through IG, Reels are another way to get followers
  • You can switch to reels from the home page, but you must open them individually to play them
  • You don't need a separate application for short videos
  • It is not always possible to add music to the video in the application - it must be added manually via another program, or use audio from another post
  • You can also add a voice memo, but you cannot edit it
  • You can only download your Reels (it will be downloaded like video without music)
  • It is not clear how Instagram chooses the recommended Reels (Featured)
  • It is harder to became a star on Instagram Reels, you have to try harder and more complex (via feed, highlights, stories, shop, ...)
  • Reels are visible on your IG profile, so be careful not to disturb the rest of the content

How to use Instagram Reels?

Reels are still new, if you did not find how to create them intuitively, the following video will help you.

Read more articles about Instagram


TikTok is an application and social network that reigns short videos of 3-60 seconds. The application was created under the leadership of the Chinese company ByteDance (which named the application for the local market as Douyin). Today, it is available in more than 150 countries, has over 39 language versions and is used by more than 850 million users. In October 2018, TikTok even became the most popular app in the USA.

What to expect from TikTok?

  • Possibility to create videos in pairs (Duet feature) or edit foreign videos in your own way (Stitch)
  • Easy upload, edit and share videos
  • Upload music directly to a video from app music library or download it from another post
  • You can also add a voice memo that can be variously edited and you can also aply effects on it
  • Video effects in the application - a large number of filters available, including the ability to slow down / speed up the video
  • Videos play automatically when you scroll the homepage
  • There is also TikTok online for computers
  • Popular application of generation Z (people born between 1998 and 2008)
  • Videos can be downloaded with music included
  • TikTok selects recommended posts based on specific criteria: language variations of the page you use, device type, favorite hashtags, or video content (depending on what posts you like and which one you share, or what profiles you follow).
  • You can pay to promote your profile
  • The videos are more real, app serve also as a video diary / video blog (compared to Instagram as an aesthetically tuned sales channel)
  • The PRO version contains analytics in which you will find out when the videos are most watched and what music your followers listen to.
  • A version of TikTok for Business is also available

How to use TikTok?

If you have missed the TikTok trend so far, this short but concise video will be useful to help you control the application.

What is better for you?

It depends on what you want from the app:

  • Do you prefer to watch videos rather than photos, easy operation, interaction with others and do you mind having extra application on your phone? If you want to have fun creating videos, respond to the latest trends, collaborate on creating videos with others and want to record your everyday experiences without unnecessary filters and affectation, TikTok is the right choice.
  • Do you have a business on Instagram, including a well thought out feed, stories and IGTV? Do you want to gain more fans on IG, or do not want to download other applications? Or you want to send short videos straight to your contacts on IG? Then choose IG Reels. Louis Vuitton's reels, for example, show how sophisticated they can be for brand promotion.

What more to read?

If you are interested in the comparison, you should not miss another texts about applications in our magazine. Do you know how to download IGTV videos and carousel photos from Instagram? Or how to tune up Instagram feed?

Discover more articles about apps

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